17 TurboTax Super Bowl Commercials + Funny TV Ads

In June of last year, after a creative review that saw Wieden+Kennedy fail to defend the business, R/GA won Intuit’s TurboTax offerings, including TurboTax Live and TurboTax Full Service with a remit to help increase consumer adoption. TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA. Several acts have recorded their own versions of «The Safety Dance,» including The Donnas and J Dilla. It was also included in an episode of «Glee.» As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993. They are currently on tour promoting their 2022 album «Again, Part 2» (via SafetyDance.com). In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool.

  1. Formed in Montreal in 1977 by lead singer Ivan Doroschuk, Men Without Hats started out as a punk rock group, whose sound had gone in a more new wave direction by 1980.
  2. That being said, there are other steps you have to take after changing your business name.
  3. Not only that, but her «Abbott Elementary» co-star and love interest Tyler James Williams shows up at Hawkman — a perfect Easter egg centered around Brunson’s most popular project.
  4. It was also included in an episode of «Glee.» As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993.

Meet a TurboTax SmartLook™ Expert!

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. Please visit us for the latest information about Intuit, our products and services, and find us on social. Whether TurboTax’s new Super Bowl commercial proves to be as memorable is unclear, but it’s certainly quirky.

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And we want to let them know, don’t let tax be a limitation on those moves that you make,” said Soukas. A series of films celebrate the various moves risers make throughout the year. The first seven stories are each told from the point of view of a TurboTax expert making their customers’ moves count by guaranteeing their best tax outcome.

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We’ll help lower the amount you owe, save money on taxes, and find tax credits that are specific to your industry. We’re determined to get you every tax benefit you and your small business deserve. Whether you have tax questions about your clarinet or clown shoes, TurboTax can help with your unique tax situation.

Super Bowl Commercial Watch Party with YouTube AdBlitz: TurboTax takes the stage

Probably a handful of places, considering that she’s an Emmy-winning writer and actress who currently leads one of television’s biggest sitcoms. Compared to other Super Bowl ads, which often rely on emotional storytelling or high-energy visuals, TurboTax’s use of a celebrity in a relatable, everyday scenario stands out. It’s a strategic choice combining entertainment turbotax commercial with practical value, setting it apart from direct competitors in the tax preparation space and other advertisers vying for viewers’ attention during the Super Bowl. While the IRS can’t provide the EIN of another business to a non-authorized person, you can contact a business owner or authorized person to have them retrieve their EIN on your behalf.

After you apply for an EIN, you’ll receive an EIN confirmation letter from the IRS. This letter lets you know that your application was approved and includes your EIN. If you still have your EIN confirmation letter, you can look on the letter to find your EIN. If, by chance, your business return gets audited, you won’t have to worry because a dedicated expert will be there to represent you and communicate with the IRS or state agencies on your behalf–included and covered at no extra cost. If your business is classified as a Partnership or an S-corp, you must submit your tax return on March 15 or the 15th day of the third month after the end of your organization’s tax year.

The “Come to TurboTax” campaign has a total of seven films and will culminate with a spot in the NFL Super Bowl LVII, the brand’s tenth year in The Big Game. In addition, TurboTax will once again be the presenting sponsor of both the AFC and NFC Divisional and Championship Games. For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game.

Featuring a tracksuited dude wearing headphones, dancing in front of a fountain, it revolves around the slogan «don’t do your taxes.» A lovely sentiment, for sure. It’s a rite of passage for celebrities to do Super Bowl commercials during the big game, and that means actors and pop culture personalities make their debuts each year. For Super Bowl LVIII, breakout comedy star Quinta Brunson will lead her first-ever big game ad campaign on behalf of TurboTax. That being said, there are other steps you have to take after changing your business name. You can visit the IRS website to learn more about what to do after changing your business name. Call the business you’re inquiring about and try to get an executive or owner on the phone.

When tax season arrives, you need your EIN number to file your business taxes. There are a few easy ways to figure out your EIN so you can file taxes on time. Get your business taxes done right knowing your return is backed by America’s #1 tax prep provider.

That includes TurboTax, who are shelling out some serious bucks to air their own Super Bowl spot, which happens to boast an appearance from an Emmy-winning actor currently earning rave reviews as the star of a hit Apple TV+ comedy. TurboTax’s 2024 Super Bowl commercial is a compelling blend of humor, celebrity endorsement, and audience engagement. The ad effectively communicates the brand’s value proposition by leveraging Quinta Brunson’s star power and a relatable script. It stands as a notable example of how to creatively engage a diverse audience, making tax filing seem less daunting and more approachable, all while capturing the unique spirit of the Super Bowl advertising spectacle. The commercial’s humor, particularly evident in lines about writing off “a million nachos” and dealing with investments gone awry, taps into the everyday experiences and questions of taxpayers.

Featuring the charismatic Quinta Brunson, this 45-second spot cleverly navigates the complexities of tax filing while promoting a sweepstake that offers viewers a chance to win $1 million. You need an EIN if you’re doing taxes as a business, but what if you decide to close your business? While you can’t cancel your EIN through the IRS, you can contact the IRS to close your business account. If you’re just applying for an EIN, make sure you keep your EIN confirmation letter somewhere safe. You should keep copies of all your small business tax forms for at least 3 years after you file, but you might want to keep them on hand for the long term, that way you can reference them if you need to. “Intuit is on a transformation from being just a tax and accounting software company where consumers do most of the work to a global financial technology platform where most of the work is done for you,” said Soukas.

One of TurboTax’s edgy and funny commercials shows a happy couple in the hospital with their new baby. When things get awkward, the nurse tells the man that at least his taxes are free. Funny TurboTax Self-Employed commercial featuring a guy who falls overboard on a cruise ship. While his friends don’t help by throwing him a rope, they do remind him that at least his taxes are free with TurboTax Absolute Zero. This is one of the more memorable Super Bowl commercials and ad campaigns of 2020.

With its latest campaign, Intuit’s TurboTax is positioning itself as a product with a host of possible solutions — up to and including one-on-one personal accounting consultations — to ensure people can maximize their returns. Notably, the multi-channel marketing blitz will lead to the brand’s 11th consecutive Super Bowl appearance. For the past several years, TurboTax has become surprisingly adept at combining the two.

And those customers include consumers and small businesses,” Nick Soukas, svp of marketing of Intuit’s Consumer Group, told Adweek. The company kicked off the year with its seasonal campaign “Straight to You,” also from Wieden+Kennedy, culminating in the Super Bowl spot, where perplexed taxpayers find their questions promptly answered by a TurboTax Live expert. The tax prep provider has become a familiar face on advertising’s biggest stage, appearing in the nationally televised block for nearly a decade, which includes the 2022 commercial starring “Ted Lasso” star Jason Sudeikis. The TurboTax Super Bowl commercial for 2024, titled “The TurboTax Super Bowl File,” blends humor, star power, and interactive engagement to capture the audience’s attention during one of the most-watched events in the United States.

A second commercial depicts a man who loves anything free, including the chairs and lamps people put by their curbs. The man is excited to find that he is likely to be part of the 37% of TurboTax filers whose finances are simple enough to qualify to use TurboTax’s free software solution. TurboTax also has two Spanish language spots in the campaign, which the company has done in the past, but this is the first year that TurboTax has a fully Spanish-translated tax offering across its full product lineup. In the spot “Tradición Familiar,” a woman breaks generations of family tradition to start her own business, and her TurboTax expert takes on her taxes and delivers her maximum refund. Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience. So much so that ahead of game day, many companies are already fronting some of their famous spokespersons in teaser spots for their game day ads.

While you file your business taxes, our experts will help answer any questions for you, including assistance entering income and expenses, maximizing industry-specific tax deductions and credits and more, so you can file with confidence. Full Service Business is designed for the needs of small business owners that must file their taxes as an S-corp, Partnership (GP, LP, LLP), or Multi-member LLC. Full Service Business pairs you with a specialized business tax expert who will do your taxes for you from start to finish. Connect with an expert as often as you need, even on nights and weekends during tax season, at no extra cost. The shift reflects a company-wide evolution for TurboTax’s parent company, Intuit, which also owns CreditKarma, Quickbooks and Mailchimp.

Here are the best Intuit TurboTax TV commercials over the past decade including all of their Superbowl ads and some pretty great advertisements for their Free (free, free, free!) and Live editions. The integrated campaign will span broadcast, digital, audio and social, as well as digital partnerships with Twitch, TikTok, BuzzFeed https://turbo-tax.org/ and Roku, and the Super Bowl spot will be an extension of the campaign rather than a one-off effort. Other themes are a person who shifts careers from delivering packages to streaming video games, an investor who rode the stock market to the moon and back, and a “boss mom” who balances two jobs and being a single mother.

As long as you clearly explain why you’re asking for their EIN, many business owners will be happy to help. The easiest way to figure out the EIN of another business is to contact the business owner directly. As long as you have a good reason for requesting an EIN, many business owners will be happy to provide one to verify their business. If you’re not authorized or can’t provide the identifying information the IRS requests, you won’t be able to receive your EIN over the phone.

Whether you’re a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that. Animated work is a fun, decently lucrative gig if you can get it — and Quinta Brunson has lent her voice to a variety of projects. From 2019 to 2021, Brunson appeared as both «Quinta» and «Girl» on the Netflix original series «Big Mouth» and was in the main cast for Adult Swim shows «Lazor Wulf» and «Magical Girl Friendship Squad» in that same timeframe. In 2022, Brunson performed on the Pixar miniseries «Cars on the Road,» a part of the massively successful «Cars» franchise.

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