TurboTax Super Bowl 2024 TV Spot, ‘Super Bowl File: Make Your $1,000,000 Move’ Feat Quinta Brunson

When the ownership or structure of a business changes, you may need to register for a new EIN. You can apply for an EIN online to receive a new EIN for your business, but you should make sure you need a new EIN before applying for one. If you’re planning on hiring or working with a business and you want to make sure everything is accurate, you have a few options for finding another business’s EIN.

Guide to Small Business Tax Forms, Schedules, and Resou…

When tax season arrives, you need your EIN number to file your business taxes. There are a few easy ways to figure out your EIN so https://turbo-tax.org/ you can file taxes on time. Get your business taxes done right knowing your return is backed by America’s #1 tax prep provider.

The ‘Matchmaker’ spot features the Ted Lasso star needing tax help

Probably a handful of places, considering that she’s an Emmy-winning writer and actress who currently leads one of television’s biggest sitcoms. Compared to other Super Bowl ads, which often rely on emotional storytelling or high-energy visuals, TurboTax’s use of a celebrity in a relatable, everyday scenario stands out. It’s a strategic choice combining entertainment with practical value, setting it apart from direct competitors in the tax preparation space and other advertisers vying for viewers’ attention during the Super Bowl. While the IRS can’t provide the EIN of another business to a non-authorized person, you can contact a business owner or authorized person to have them retrieve their EIN on your behalf.

You know your small business. We know business taxes.

An effort aimed at millennial and Gen Z consumers will culminate with the brand’s 11th consecutive appearance in the big game. The TurboTax Super Bowl File sweepstakes has ended, but you can still file your taxes with 100% accuracy, guaranteed. TurboTax’s full Super Bowl commercial can be viewed ahead of the big game on iSpot, and you no doubt surmised that «Ted Lasso» star Jason Sudeikis is the famed funnyman in question. The 2023 brand campaign was created in partnership with Wieden+Kennedy, an independent creative advertising agency.

This approach makes the ad memorable and demystifies the tax filing process, presenting TurboTax as a solution that’s both accessible and reliable. If your business is a sole proprietorship, you would file your business taxes as part of your individual tax return, which allows you to use your Social Security number. All features, services, support, prices, offers, terms and conditions are subject to change without notice. No matter what moves you made last year, TurboTax will make them count on your taxes. Whether you want to do your taxes yourself or have a TurboTax expert file for you, we’ll make sure you get every dollar you deserve and your biggest possible refund – guaranteed.

Tax experts are available 7 days a week from 5 AM to 9 PM PT from mid-January through 4/20. From 4/21 through end of early August, our experts are available Monday-Friday from 5 AM though 5 PM PT. From 8/4 through mid September, we return to 7 days a week from 5 AM to 9 PM PT. ” This is a pretty funny commercial that uses our mixed feelings about the prom to deliver the message. “Our objective with the campaign is that we want people to make these bold moves in their lives. We love the fact that people are seizing life, especially now, which we all deserve.

In this TurboTax Super Bowl LII commercial, a creepy monster emerges from under a woman’s bed and wonders how we sleep at all, given how frightening taxes are! Personally, I think this ad was brilliant and well-timed as technology like A.I. While Soukas wouldn’t comment on the details of the spot, he noted that the Super Bowl has been an effective channel for the company to tout its new services.

But given how much fans love Sudeikis as «Ted Lasso,» and from numerous other roles including «Horrible Bosses,» «Colossal,» «30 Rock,» and a lengthy stint on «Saturday Night Live,» the TurboTax ad will surely be in the conversation. “Kick off your taxes for a chance to win $1,000,000,” Quinta says in the clip. The name of the song is «The Safety Dance,» released in 1982 by the Canadian synth-pop band Men Without Hats. Formed in Montreal in 1977 by lead singer Ivan Doroschuk, Men Without Hats started out as a punk rock group, whose sound had gone in a more new wave direction by 1980. Adweek is the leading source of news and insight serving the brand marketing ecosystem. TurboTax Live was also the presenting sponsor of both the AFC and NFC divisional playoffs, as well as the AFC and NFC title games during the postseason.

Granted, their Super Bowl commercials aren’t in the same iconic league as, say, the Budweiser frogs or Britney Spears singing for Pepsi. But they are quirky and memorable enough that when you start panicking on the afternoon of April 14, you are relieved to remember the service that landed Ted Lasso as a spokesperson. Your EIN is a unique identifying number for your business, which means you have to use your EIN when you’re filing a tax return or opening a bank account for your business. If you had to provide your EIN on an application or business document, try looking for it there.

The “Come to TurboTax” campaign has a total of seven films and will culminate with a spot in the NFL Super Bowl LVII, the brand’s tenth year in The Big Game. In addition, TurboTax will once again be the presenting sponsor of both the AFC and NFC Divisional and Championship Games. For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game.

Heck, you might even have a friend or two who tunes into the Super Bowl purely to see which actors, pop stars, and celebrity personalities are schilling for what brand. The show — which kicked off its 3rd season just before the Super Bowl on February 7 — has earned Brunson a slew of awards, including Emmys for both writing and acting, as well as a Golden Globe for best actress – television series musical or comedy. «Abbott Elementary» is one of the most popular shows of its genre right now, thanks largely to Brunson’s extensive work on the series as well as her heartfelt approach to this very personal story.

And join us on the evening of Feb. 13 for the best in-game coverage of the commercials anywhere. Shifting to 2023, the creative behind the campaign continues the brand’s overall mission, which Cathleen Ryan, SVP of Marketing for Intuit TurboTax, explains is a feel-good message consumers would welcome as Tax Season nears. Page on the IRS website to determine whether you need a new EIN for your business. The rules change based on your business structure, so make sure you’re looking at the right type of business.

While you can technically look up the EIN of another business, it depends on the type of business you’re dealing with. Finding the EIN of a public business is easy, but private businesses may be more difficult. Every commercial organization that does business in the US needs to have an EIN, so you may want to look up another business’s EIN to verify that it’s a legitimate business.

As for the ad itself, it cheekily posits the new TurboTax Live function as a sort of match-making feature that pairs clients with their one and only in the accounting realm. It does so by depicting several users whose accounting needs require distinctly different areas of expertise. Along the way, the ad cycles through different accountants as users transform their appearances by removing special effects make-up, including a full body, zip-up human suit. It’s Sudeikis who steps out of that suit, and goes on to list a slew of work complications that make his accounting needs more unique than most. In addition to the spot, TurboTax is running a variety of digital extensions and partnerships.

  1. And join us on the evening of Feb. 13 for the best in-game coverage of the commercials anywhere.
  2. TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA.
  3. And we want to let them know, don’t let tax be a limitation on those moves that you make,” said Soukas.
  4. When the ownership or structure of a business changes, you may need to register for a new EIN.

Keep in mind that some business documents may not include your EIN, and some may only show part of your EIN. If you have any documents that show your full EIN number, store them somewhere safe for the future. I enjoy sharing things on this site that I think are «pretty sweet,» including our family’s travels. Once again, TurboTax shows us that we shouldn’t be afraid of taxes with this horror movie scene. “A lot of the stories that you’ll see are based in the experience and collected by people who worked on [the campaign],” added Soukas.

In June of last year, after a creative review that saw Wieden+Kennedy fail to defend the business, R/GA won Intuit’s TurboTax offerings, including TurboTax Live and TurboTax Full Service with a remit to help increase consumer adoption. TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA. Several acts have recorded their own versions of «The Safety Dance,» including The Donnas and J Dilla. It was also included in an episode of «Glee.» As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993. They are currently on tour promoting their 2022 album «Again, Part 2» (via SafetyDance.com). In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool.

Flanked by an incredible supporting cast that includes Sheryl Lee Ralph, Tyler James Williams, Lisa Ann Walter, Chris Perfetti, and Janelle James, Brunson is in excellent company … But it’s all thanks to her that we have «Abbott Elementary» in the first place. Quinta Brunson, celebrated for her multifaceted career as a writer, producer, and actor, brings a relatable and vibrant energy to the commercial. By discussing her tax filing needs in a humorous dialogue with TurboTax Expert Connie, Brunson highlights common tax deduction questions and concerns that resonate with a broad audience. This personal touch, combined with Brunson’s appeal, enhances the ad’s relatability and effectiveness. “We’re looking to celebrate the moves that people are making their lives and actually encourage them, and let them know that tax shouldn’t be a worry or a limitation on their mind,” said Soukas.

While you file your business taxes, our experts will help answer any questions for you, including assistance entering income and expenses, maximizing industry-specific tax deductions and credits and more, so you can file with confidence. Full Service Business is designed for the needs of small business owners that must file their taxes as an S-corp, Partnership (GP, LP, LLP), or Multi-member LLC. Full Service Business pairs you with a specialized business tax expert who will do your taxes for you from start to finish. Connect with an expert as often as you need, even on nights and weekends during tax season, at no extra cost. The shift reflects a company-wide evolution for TurboTax’s parent company, Intuit, which also owns CreditKarma, Quickbooks and Mailchimp.

As with previous campaigns, this year’s effort, which includes seven total video spots, launches in January and will run on broadcast, digital, audio and social channels. The company has also forged marketing partnerships with Twitch, TikTok, BuzzFeed and Roku. Also in keeping with previous efforts, the commercials will lead to a new spot during this year’s Super Bowl broadcast, the brand’s 11th consecutive appearance in the big game. This is the third year the brand campaign is focused on the company’s TurboTax Live offerings. Leveraging Intuit’s AI-driven expert platform, TurboTax Live matches filers with a tax expert with the experience to handle their unique tax situation, who, in just one meeting, will prepare, sign and file their taxes for them.

And those customers include consumers and small businesses,” Nick Soukas, svp of marketing of Intuit’s Consumer Group, told Adweek. The company kicked off the year with its seasonal campaign “Straight to You,” also from Wieden+Kennedy, culminating in the Super Bowl spot, where perplexed taxpayers find their questions promptly answered by a TurboTax Live expert. The tax prep provider has become a familiar face on advertising’s biggest stage, appearing in the nationally televised block for nearly a decade, which includes the 2022 commercial starring “Ted Lasso” star Jason Sudeikis. The TurboTax Super Bowl commercial for 2024, titled “The TurboTax Super Bowl File,” blends humor, star power, and interactive engagement to capture the audience’s attention during one of the most-watched events in the United States.

With its latest campaign, Intuit’s TurboTax is positioning itself as a product with a host of possible solutions — up to and including one-on-one personal accounting consultations — to ensure people can maximize their returns. Notably, the multi-channel marketing blitz will lead to the brand’s 11th consecutive Super Bowl appearance. For the past several years, TurboTax has become surprisingly adept at combining the two.

We’ll help lower the amount you owe, save money on taxes, and find tax credits that are specific to your industry. We’re determined to get you every tax benefit turbotax commercial you and your small business deserve. Whether you have tax questions about your clarinet or clown shoes, TurboTax can help with your unique tax situation.

If you pay an IRS penalty because of an error made by a TurboTax Live expert, we’ll pay you the penalty plus interest. The integrated campaign will span broadcast, digital, audio and social with digital partnerships with Roku, Twitch, Spotify, and BuzzFeed. TurboTax will also be one of the brands to run media on the recently launched Netflix ad supported plan, giving the brand the opportunity to reach the highly engaged Netflix audience throughout the tax season. TurboTax’s decision to link the commercial to a sweepstakes is a brilliant move to engage viewers beyond the Super Bowl. It incentivizes viewers to start their tax filing process and creates a direct call to action, something that’s often missing in Super Bowl commercials. This strategy enhances the ad’s effectiveness by driving immediate engagement and leveraging the Super Bowl’s massive audience to promote TurboTax’s services.

During a January 2023 interview with Winfrey herself, Brunson laughed with the host about playing her … For Season 3, Brunson appears as Trig, the estranged adopted daughter of the hapless outlaw Benny the Teen (Buscemi), who in turn is being transported on the Oregon Trail by the kindly Reverend Zeke (Radcliffe). In fact, they spend most of the season as nemeses, but when Benny tells his daughter he’s proud of her for surpassing him as an outlaw, he ends up joining her gang. Brunson then appeared in a smaller role on the show’s 4th and final season, «End Times,» as a post-apocalyptic administrator.

The dream scenario plays out in 45 seconds, interpreted in a musical number by the star of the show—a guy who doesn’t have to hassle with his taxes. Not only that, but her «Abbott Elementary» co-star and love interest Tyler James Williams shows up at Hawkman — a perfect Easter egg centered around Brunson’s most popular project. Taxpayers who aren’t eligible for a Social Security number need to apply for an Individual Tax Identification number (ITIN). This may include nonresident aliens and dependents or spouses of nonresident alien visa holders. Maximize deductions and credits with unlimited expert advice and a final review before you file. The goal of this entire ad campaign by the Weiden & Kennedy agency is to hammer the idea that TurboTax is, “free” over and over.

The company teamed up with Tinder to create custom Tinder profiles for TurboTax Live experts. Brunson — who told late-night host Jimmy Kimmel that she personally uses TurboTax and is glad to represent a product that’s actually helpful to her — will star in a Super Bowl commercial for the software that helps out millions of Americans with their taxes every year. What might happen in that commercial remains to be seen; all we’ve got so far is a teaser starring Brunson, and the real ad will air during the February 11 showdown between the Kansas City Chiefs and the San Francisco 49ers.

When you submit an application or receive a business-related document in the mail, keep a copy of it on hand so you can always find your EIN and other basic information about your business. You can even create a folder on your computer to keep all of these documents in one place so the information is easier to locate. The IRS identifies taxpayers by their Social Security numbers, but what about businesses? From small businesses to corporations, every business has an Employer Identification Number — or EIN.

Among the innovations TurboTax is touting this year is the use of generative AI to provide real-time accuracy checks (as opposed to going back through to check once all of the data has been entered) and real-time Spanish translation for Latino customers. In a bid to attract that growing customer base, TurboTax’s new campaign will include two Spanish-language spots, including one that depicts a recently married couple turning to TurboTax to file their first joint returns. One spot in the new campaign, for example, depicts a couple who navigates a “turbulent housing market” by purchasing a houseboat. As proud as they are of their ingenuity, they realize they don’t know much about filing taxes as property owners, so they turn to a TurboTax professional for guidance.

TurboTax has run some pretty memorable ad campaigns over the years on TV during tax season. This includes running some pretty funny Superbowl commercials over the last 8 years in a row now. “Make Your Moves Count” depicts a number of scenarios that consumers might find themselves in this tax season, particularly if they have made a big life change (or, as the company puts it “a move”), like buying a home or starting a business, that may affect their taxes. This group of consumers, which the company has termed “risers,” overlaps significantly with the younger millennial and Gen Z cohorts, who are the primary targets of the campaign. Keep in mind that you may be required to pay outstanding business taxes, pay any remaining employment taxes, as well as file the final tax returns before you can close your business. Live Assisted Business empowers you to complete your taxes on your own, with expert help when needed.

Soukas said that one of the things TurboTax appreciates with its relationship with R/GA is its strong understanding of consumers, culture and technology, and how those all come together. The campaign came from deep insight work that TurboTax did together with RGA to understand those consumer needs. It’s a fun ad, for sure, but the question now becomes whether Sudeikis’ familiar mug will be enough for TurboTax to claim «Best Super Bowl Ad» honors this year?

Keep in mind that business owners don’t have to provide their EIN at your request. Most legitimate businesses will provide an EIN if you’re a reputable business owner or contractor, but they don’t have to. When you start your business, you need to file Form SS-4 to receive your EIN. If you’ve already been assigned one but you can’t remember it, there are a few ways to look up an EIN number. Get matched with a dedicated business tax expert who’ll do everything for you—start to finish. TurboTax Live Business tax experts are accessible via phone, chat, or one-way video if you need assistance.

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